If you love bold makeup, self-expression, and packaging that’s just too cute to ignore, then KimChi Chic Beauty needs to be on your radar. As someone who lives for vibrant colors and playful vibes, I’ve tried tons of brands—but few match the creativity and inclusivity this one brings to the table..
What Is KimChi Chic Beauty?
Let’s start with the basics. KimChi Chic Beauty is a makeup brand that’s all about bold colors, fun packaging, and fearless self-expression. It was founded by Kim Chi, a drag queen and fan-favorite from RuPaul’s Drag Race, and the brand totally reflects that big, creative energy.
The makeup line is vegan, cruelty-free, and seriously affordable. So whether you’re into soft glam or full-on dramatic looks, you’ll find something here that fits your vibe.
And let’s be real—there aren’t many brands that make you smile just looking at the packaging. KimChi Chic Beauty delivers that joy.
The Story Behind KimChi Chic Beauty
What makes this brand special is its origin story. Kim Chi teamed up with beauty industry pros to create makeup that was high-quality but still fun, playful, and super accessible.
The goal? To celebrate individuality, drag culture, and creative expression—without the high-end price tag. And trust me, it delivers.
It’s not just a “celebrity brand.” Kim Chi is involved in the creative process, and you can tell. From naming the shades to designing the packaging—it all screams authenticity.
Why Everyone’s Obsessed
So why is KimChi Chic Beauty all over social media and beauty blogs? A few reasons:
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Vibrant Pigmentation: The colors pop without needing to pack them on.
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Inclusive Shades: Their face products cater to a wide range of skin tones.
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Affordable Pricing: No need to spend $40 on a single blush.
The brand also nails the aesthetic. The packaging is cute, colorful, and something you actually want to show off on your vanity or IG feed.
Top-Selling Products You’ll Want to Try
If you’re wondering what to toss in your cart first, I got you. These are the bestsellers from KimChi Chic Beauty that fans (including me!) rave about:
| Product Name | Why It’s Loved | Price Range |
|---|---|---|
| Thailor Collection Blush | Highly pigmented + blendable | $14–$18 |
| The Most Concealer | Full coverage + diverse shades | $14 |
| Drama Queen Eyeshadow Palette | Bold, glittery colors | $28 |
| Stage Proof Matte Setting Spray | Keeps makeup locked in | $16 |
| Puff Puff Pass Powder | Lightweight + smooth finish | $18 |
Everything’s priced under $30, which is rare for products that perform this well.
KimChi Chic Beauty vs Other Brands
Let’s compare for a sec. Here’s how KimChi Chic Beauty stacks up against some other big names:
Compared to Fenty Beauty:
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Fenty is known for inclusivity, but KimChi Chic has just as wide a range—with a more playful vibe.
Compared to ColourPop:
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ColourPop is cute and affordable, but KimChi Chic’s formulas (especially for face products) feel higher-end.
Compared to Morphe:
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Morphe’s known for pigment, but KimChi Chic’s packaging, branding, and drag queen flair give it a major edge.
You’re basically getting the artistry of pro-level makeup, with the vibes of a fun night out.
Is It Worth the Hype?
Here’s the honest truth: YES. I’ve tried a bunch of their products, and I’m honestly shocked by the quality. The concealer alone competes with high-end brands like Tarte or NARS.
Plus, it’s more than makeup—it’s a mood. Using KimChi Chic Beauty makes getting ready feel fun again. No pressure to look perfect. Just play, experiment, and express.
If you’re tired of boring, beige beauty brands that take themselves too seriously—this is your sign to try something different.
Where to Buy KimChi Chic Beauty
You can snag KimChi Chic Beauty products online through:
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kimchichicbeauty.com
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Amazon (official store)
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Beauty Bay or other global retailers
Shipping is available in the US and internationally, and the customer service is surprisingly great. Plus, they offer cute freebies with orders sometimes (bonus!).
Pro tip: Sign up for the email list—they do flash sales and exclusive bundles a lot.
Final Thoughts on KimChi Chic Beauty
In a sea of boring, lookalike makeup brands, KimChi Chic Beauty stands out in the best way possible. It’s bold, inclusive, and just straight-up fun. Whether you’re a full-face glam queen or a natural-beat kinda person, there’s something in this line for you.
I’m personally obsessed with their blushes and powders—they’re buildable, blendable, and last all day. But honestly, the whole vibe of the brand is what makes it unforgettable.
If you’re ready to add some color, character, and creativity to your makeup routine, KimChi Chic Beauty is 100% worth checking out.